C. MELCHERS & CO.
A services
company characterized by tradition and innovation
C.
Melchers & Co. was established on January 1, 1806 in Bremen,
where the global company still maintains its headquarters
to this very day.
In
the first few decades of the company’s history, over 30 ships
sailed the oceans of the world under the Melchers flag, linking
the ports of Europe, America and the Pacific.
In
the 1860s, C. Melchers & Co set up operations in Asia,
where all its trading interests swiftly moved. At the same
time, with the onset of steam ships, it abandoned its own
shipping business to devote itself entirely to extending its
trading operations.
1866
saw the establishment of the first branch in Hong Kong, in
the wake of which China began to develop into a key lynchpin
for the company’s business. The ensuing decades were a period
of rapid growth for Melchers in China, with over 2,000 people
employed at 12 branches and plants throughout the country.
The
First World War proved to be a setback for business relations,
although business quickly recovered. It was not until the
end of the Second World War in 1945 that business came to
an almost complete halt. Even so, the company continued to
survive, re-opening its first branches in Hong Kong, Singapore
and Kuala Lumpur in the early fifties and gradually extending
its branch network across Asia.
Following
the opening of the Chinese markets at the end of the seventies,
Melchers set up branches here again, underscoring the significance
of Chinese business for the company.
With
the establishment of a branch in San Francisco in the early
eighties, the company also started to engage in US-Asian trade
so as to gain a share of the rapidly growing trading relations
between these two regions.
In 1991 the company C. Melchers & Co., (Thailand) Ltd. was
formed to participate in the growing trade between Europe
and Thailand. In order to react rapidly to economic changes
Melchers decided to establish a fully independent company
associated to the German headoffice.
Trade
with China remains a key focus of the company’s overall business,
comprising as it does imports of special natural products
and finished goods on the one hand and exports of plant, machinery
and supplies for the Asian industry on the other. Yet, business
with South East Asia has since also come to the fore, with
the company amassing broad-based expertise in marketing and
selling consumer goods in particular.
There
are special departments for each article group in Bremen as
well as at the foreign branches. They work largely independently
within the overall company and are staffed by highly qualified
experts. Over 1,000 employees in Germany and abroad assist
customers and suppliers with their specialist knowledge. Rather
than being based at the company’s headquarters, most of these
employees are now stationed at subsidiaries, something which
in turn reflects the company’s further development and the
strategic alliances which it has forged.
Three
principles have safeguarded the company’s success over two
centuries:
- independence,
reliability and loyalty to customers and business partners
- flexibility
and the ability to react quickly to changing global market
conditions
- ongoing
determination to orient the company’s skills and structures
to the requirements of the market.
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